08.50 Opening Remarks From The Chair

09.00 Driving ARPU In Competitive Prepaid Markets Through Key Adoption Of VAS

• Leveraging on accurate market segmentation to increase VAS adoption
• Implementing customized pricing models to boost ARPU
• VAS distribution models for increasing awareness and recall

Rohit Gupta
Head –VAS Business Operations
Tata Teleservices

09.40 Increasing Customer Retention Through Accurate Alignment Of VAS To Your Prepaid Market – Offering Targeted Mobile Content For Different Customer Segments

• An overview of one of the most competitive prepaid market: VAS in Philippines
• The latest and cutting-edge VAS trends to increase customer satisfaction and loyalty
• Billing and pricing strategies to combat decreasing ARPU
• Exploring potential development areas and the future for mobile content promotion

Fenee Marie L. Amparo
Business Head for Music, Games, Search & VAS Storefront
VAS – Product & Service Delivery Group
Globe Telecom

11.50 How To Attract Rural Prepaid Subscribers: A Telkom Flexi Trendy Case Study

Flexi has the broadest coverage area in Indonesia and has won Indonesian Customer Satisfaction Awards for being the ‘Best Prepaid CDMA Provider’. Find out how they leverage on competitive tariffs for voice chatting features to:

• Attract subscribers to retain their services and stay with the network
• Acquire and accumulate prepaid usage from rural subscribers
• Optimize legacy network capacity and capability while exploiting the VoIP Network
• Maximize voice revenue opportunity in rural areas

Oki Wiranto
General Manager Network Services TELKOMFlexi
PT Telekomunikasi Indonesia

11.30 Targeted Pricing Campaigns & Product Bundling To Capture Highly Competitive Markets

• Market overview – key concerns and priorities for high churn and multiple-SIM users
• Customizing your prepaid initiatives to capture customer loyalty
• Leveraging on convergence cellular and FWA to cross- and up-sell
• Overcoming obstacles and challenges to success

Sukaca Purwakardjono
Vice President, Marketing
PT Mobile-8

13.10 Creative Acquisition Techniques For Rapidly Expanding Markets

• Identify customers’ expectations and requirements for new market penetration
• Thinking out of the box – offering strategic and differentiated prepaid products
• The power of branding
• Synergizing with vendors to offer full range of handsets; entry level to smartphones

Awais Malik
Director Marketing Strategy, Segments, VAS & International Business, Zong
China Mobile Pakistan

13.50 The Incumbent’s Perspective: How Lao Telecom Successfully Managed Deregulation And New Market Competition

An up and coming mobile market, Laos currently has a penetration rate of 30%. This is expected to double in the next five years. Prepaid makes up 80% of the total mobile market. This session will cover Lao Tel’s strategies to maintain market leadership in the face of new market entrants and how they provide the best rural coverage in Laos.

• Brief overview of mobile market in Laos – recent changes
• Balancing price wars and tariff strategies with your investor’s concerns
• Successful network deployment for urban and rural areas
• Prepaid positioning in an emerging, low-value market
• Future developments and plan

Somchit Leuangvanxay
Director, Accounts & Segments
Lao Telecommunications

15.10 Prepaid Mobile Business Management: Perspectives From Emerging And Mature Markets

Operators have to battle multiple fronts- increasing consumerism and market competition on one hand, while sustaining the cost of service quality improvement and network upgrade on the other. This panel will feature regional experts sharing best practices learnt from experience in developing and managing prepaid mobile segment including:

• Global economy impact on local prepaid subscription and usage
• Balancing costs with investment and quality improvement
• Pre-paid to post-paid migration
• Raising customer profitability – how and what?
• Opportunities and future trends – take home forecasts for the next 12 months

Moderator:

CW Cheung
Ovum

Panelists:

16.00 Micro Segment Based Promotions: A Low Cost & Competitive Alternative For Prepaid Telcos

• Why micro-segmentation? Micro segments vs. Large segments
• 3 simple steps: offering exciting benefits to select group, keeping a short action time line, analysis of campaign response
• Criteria for targeted sub group selection
• Utilizing Below-the-Line (BTL) promotions to address differentiated customers’ needs at minimal cost

Md. Ishtiaque Khan
Head of Prepaid Market Development
Orascom Telecom

16.40 Closing Remarks From The Chair

16.55 Close Of Conference Day Two