Conference Day One: Tuesday, 22 June 2010

08.15 Registration And Welcome Coffee

08.50 Opening Remarks From The Chair

Keeping the SIM in the Handset – Prepaid Churn Minimization

09.00 Customer Stickiness: Trigger Based Marketing And Dynamic Pricing For Churn Minimization

  • Collecting customer insight to identify trigger events for churn
  • The process for churn hypothesis creation and validation
  • Designing and developing loyalty rewards to improve customer stickiness
  • Real-time marketing for maximum results

Vishal Dubey
Head, Sales & Distribution
Idea Cellular

09.40 Proactive Management Of Churn – Leveraging On Holistic, Cost Effective And Readily Accessible Customer Data

  • Trend analysis of customer base to identify patterns
  • Finding churn indicators through customers’ behavioural and demographic internal data
  • Rationalizing churn indicators with external customer data
  • Strategizing action plan based on findings lock in period

Geetha Nadarajan
In-source Business Intelligence & Analytics Consultant
Maxis

10.20 SPEED NETWORKING - Speed Networking Will Enable You To Meet All Conference Attendees Within A Short Time And Ensure An Open Discussion Throughout The Conference

10.45 Morning Tea And Networking Break

Synergizing Prepaid Service Offerings to Increase Revenue Streams

11.15 Creating A Tailor-Fit Mobile Commerce Model For The Prepaid Segment To Propel High Customer Spend

  • Positioning mobile commerce as the preferred financial and commercial choice for prepaid users, including the youth segment
  • Understanding segmentation to identify which services to develop, market and push
  • Going beyond remittance to innovate mCommerce as mode of payment
  • Leveraging on Mobile Wallet and Mobile Virtual Network Operators
  • Continued success via revisiting Customer, Trade and Internal Experience

Areehan Abdullah
General Manager, Mobile Commerce
Celcom

11.55 Mobile Broadband Opportunities Beyond Voice – Increasing Profits And ROI

As voice revenue declines, how can telecommunication providers sustain healthy revenues? Operators have seen results from convergence but new growth areas is crucial, whether from customer or technology perspective

  • Identifying customer needs and growth potential – voice, data, multimedia service
  • Can data usage growth counter declining voice revenues? Cost & traffic management
  • Mobile device evolution
  • Creating new opportunities through industry choice – be a LEAN or SMART operator

CW Cheung
Consulting Director
Ovum

12.35 Lunch And Networking Break

13.35 Monetizing Your Prepaid Offerings – Revenue Generation Via Mobile Entertainment And Mobile Advertising

  • Regional prepaid ARPU trends
  • Finding the Signs of Innovation with value adds
  • Maximizing profitability through shrewd partnerships
  • Giving customers what they want: delivering mobile content satisfactorily

Abigail Wong
Head of Music, Product Development and Infotainment
Maxis

14.15 Increasing Revenue Opportunities With Segment-Specific Prepaid Plans

  • Fresh revenue streams from youth specific prepaid plan
  • Fresh revenue streams from broadband, data services based prepaid plan
  • Lifecycle management to prolong and extend customer tenure
  • Identifying the best channels to maximize marketing reach to these segments

Teguh Prasetya
Group Head Brand Marketing
PT Indosat

14.55 Afternoon Tea And Networking Break

Differentiation: Your Competitive Advantage & Key to Success

15.25 Leveraging On Convergence To Establish Brand Differentiation And Drive Acquisition – A True Convergence Strategy Case Study

True is the only quad-play convergent operator in Thailand with fixed line, payTV, broadband and wireless services offering

  • How True differentiated itself with its convergence platform: bundling & device convergence, payment convergence and content convergence
  • The benefits and contributions of Convergence to the True Group
  • Tangible results and lessons learnt

Ariya Banomyong
Chief Commercial Officer – Convergence
True Corp

16.05 Growing Revenue And Market Share Through Differentiated Products And The Right Reward Offerings

  • Using expiry timers to boost ARPU and customer numbers
  • Driving ARPU and market share via industry leading rewards programs
  • Lessons from FMCG market to increase recharge revenue
  • Astute partnership with third parties to offer customer rewards and differentiated products

Ben Foote
Managing Director
PPS (Singtel Optus)
Institute of Science and Technology

16.55 Closing Remarks From The Chair

17.05 Close Of Conference Day One

[ Register Now ]