Workshops

Pre Conference Workshops: 21st June 2010

08:30 - 11:30 Workshop A: Effective churn management through systematic application of data driven by prioritization and value at risk

  • Leveraging on trends from customer profile analysis to identify ‘risky segments’
  • Identifying churn indicators by comparing behavioral and demographic differences between a churn and a non churner
  • Designing action plan based on value at risk prioritization matrix
  • Monitoring and tracking effectiveness and impact with deep dives

Geetha Nadarajan
In-source Business Intelligence & Analytics Consultant
Maxis

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11.45 – 14.45 Workshop B : Enhancing profitability and driving revenue growth through capturing the rural prepaid market

  • Inherent challenges: overcoming the problems of network deployment and coverage for expansive, spread-out geographic areas
  • Providing sufficient activation and recharge avenues to ensure maximum convenience for customers
  • Bundling and pricing strategies targeted to the rural subscriber segment
  • Benchmarking against customers’ expectations and competitive offerings

Awais Malik
Director Marketing Strategy, Segments, VAS & International Business, Zong
China Mobile Pakistan

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15.00 – 18.00 Workshop C : Achieving optimal usage of your prepaid customer data to gain customer insight and drive retention initiatives

  • Creating various channels for collection of prepaid user data
  • Increasing generation of prepaid data to guarantee accurate customer insight
  • Leveraging on customer insight to drive loyalty and minimize churn
  • Effective management of prepaid customer profiling and segmentation
  • Case studies

Vishal Dubey
Head, Sales & Distribution
Idea Cellular

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